Acer is a Taiwan based company which was set up in the year 1976 by the name Multitech, and later renamed to Acer in 1987. It has its headquarters located in Hsichih City, Taipei County, Taiwan. By 2005 Acer Laptop was ranked as the worlds No. 4 branded PC vendor. It offers a range of products like desktop and mobile PCs, servers and storages, LCD monitors and high-definition TVs, projectors, and handheld/navigational devices. In 2000, Acer spun-off its fabricating business to focus on developing technologically advanced and user-friendly computing. And it decided to support the sales of the product lines through specific marketing activities that best utilizes distribution channels. Revenues increased from US$4.9 billion in 2003 to US$7 billion in 2004. By 2005, Acer employed only 7,800 people across the world while maintaining a sales and service network throughout the world. And in 2006, its revenues reached US$11.32 billion.
Acer has a portable product line extension, the TravelMate series, the Aspire series and the cutting edge Ferrari series in line. Acer Ferrari laptops have the high persistent quality because of which they have managed to carve out a niche for themselves in the market. It is already popular in Asian and European markets, now it is hoping to garner attention in the profitable U.S market. Acer is ranked as first in 13 countries- Italy, Spain, Austria, Holland, Switzerland, The Czech Republic, Russia, Portugal, Belgium, Denmark, Poland, Hungary and The Slovakian Republic. Acer provides a wide range of portables with advanced features like flexibility, power, speed, full coverage, vision, and style to name a few.
Acer Laptops have 299.00 Intel Pentium III 600 MHz Processor 128 MB with RAM 12 Gb Hard Disk CD RW Drive, in-built Modem and Ethernet of 10/100 Lan Infra Red port Audio-in out and Mic Jacks 2 USB ports 1 Parallel and 1 Serial Ports External Keyboard port PCMCIA Slot Upgradeable Memory and Hard disks and Lithium-Ion Battery, provided with Drivers CD ROM.
The products include Travel Mate notebook computers, convertible Tablet PCs with Intel Pentium processors, wide-screen Aspire multimedia notebooks and Ferrari notebooks notable for a bright red chassis. Acer also markets a full range of Veriton business desktops, AcerPower and Aspire value desktops, Altos servers for the enterprise, and both LCD and CRT displays.
Acer Laptop market in North American share has slipped over the past few years while the European market share has flanged up. Most of their success in Europe can be attributed to their on going association with the Ferrari Formula 1 Team and the former F1 team, Prost Grand Prix in 2001. They have recently broadened the scope of their relationship with Ferrari by announcing that they will sponsor the Formula One team until 2008.
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